The search engine is aware of the fact that most of the paid directories are selective of the links that are accepted in their directories. Therefore, search engines generally trust paid web directories and also reward them with higher rankings for encouraging unique content submission and for getting rid of bad and irrelevant submissions.Careful selection of targeted keywords can drive good amount of traffic to a website. Submission of a website link to a paid web directory is a good way to achieve this. Once the link is posted on a paid directory, the link is placed in an appropriate category that goes well with the website's niche. After all, incoming links must come from pages that are relevant to the topic. Needless to say, increased number of relevant inbound links will contribute to the website's popularity. As a result, webmasters can derive increased sales and profits. Overall, specific keyword targeting through paid directory submission can prove to be a great resource to gather relevant links that can help one's site climb higher and faster in search engine pages.